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International tour operators and congress organizers get to know Bulgaria during an exclusive FAM Trip.

International tour operators and congress organizers get to know Bulgaria during an exclusive FAM Trip.

Bulgaria is gradually taking its place as a leading European destination for business events, conferences and exhibitions - MICE tourism, and also as a spa and wine destination. In this context, the Bulgarian tour operator Sun Spree Travel Partner organizes a familiarization trip (FAM Trip) for selected international congress organizers and tourism specialists in the period September 28 - October 2, 2024.

The exclusive event is a private initiative with a mission, as the company will play the role of mediator and facilitator of future partnerships between interested parties: Bulgarian hotels, restaurants, event spaces, tourist sites on the one hand and foreign congress specialists, tour operators and travel agencies, on the another.
This tour will give to the guests from Italy, the Netherlands, Belgium, India, etc. the opportunity to be introduced with the wide range of opportunities that Bulgaria offers in MICE, Spa and Wine tourism.
The carefully prepared itinerary includes major locations such as Sofia, Plovdiv, Rila Monastery, Bansko, Velingrad, Pravets. The guests will learn about the history of Sofia and Plovdiv; will enjoy a variety of local dishes and drinks, as well as interesting customs and traditions that tourists highly appreciate in Bulgaria. Sun Spree will give them a first-hand look at event spaces and locations, convention halls, hotels and restaurants, as well as the option of direct B2B meetings with local suppliers to discuss potential partnerships.

The General Manager of the company, Maria Kostova, commented: "In recent years, Bulgaria has declared its potential to be a top destination for MICE, SPA and Wine tourism in Europe. Our country offers a perfect combination of history, modern infrastructure, good prices and incomparable natural features. Our FAM Trip creates a direct opportunity for the main target audience in this type of partnerships to experience first-hand the flexibility and attractiveness of Bulgaria and its place in the global market. It may be a small step in promoting the great potential of the country, but it is still a step forward in our common direction for Bulgaria to be better known, more appreciated and more visited!"
The Association of Bulgarian Travel Writers – ABUJET is a media partner of the event.