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Fijet Croatia members participated EUSAIR communication academy, held in Thessaloniki, 4-7 july , 2023

The EU Strategy for the Adriatic and Ionian Region is one of the four EU macro-regional strategies, besides the EU Strategy for the Baltic Sea Region (2009), the EU Strategy for the Danube Region (2011) and the EU Strategy for the Alpine Region (2016).

The EUSAIR covers ten countries: four EU Member States (Croatia, Greece, Italy, Slovenia) and six non-EU countries (Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, San Marino, Serbia).

The Strategy was jointly developed by the Commission and the Adriatic-Ionian Region countries and stakeholders, which agreed to work together on the areas of common interest for the benefit of each country and the whole region.

As a project Media  Partner,  Fijet  Croatia  participated the Presentation of  Eusair Facility Point Project,  organized by Ministry of Tourism (Coordinator for  Sustainable tourism-Pillar 4) and Interreg  Eusair Facility Point in 2021. 

Fijet Croatia  Journalists   Slobodan Kadic and Antoaneta Simunovic attended EUSAIR 2nd  Communication Academy  in  Thessaloniki.

The training was a continuation of EUSAIR Communication Academy, a three-part capacity-building program that took place in 2023.Whereby the first edition focused on the tools and techniques needed for effective digital communication, EUSAIR Communication Academy 2.0  focused on explaining complex and abstract issues in a simple, comprehensible, and persuasive way. The participants gaind the critical skills and tools to support them in effectively communicating EUSAIR to the stakeholders and interested public. Participants were attending the EUSAIR Communication Academy are EUSAIR key implementers, government communicators, and journalists.

During a two-day programme 30 participants from EUSAIR countries attended communication workshops on the topics of simplifying messages and simplifying language, leveraging AI tools for communication purposes as well as effective communication with the media. The theory will be applied to practical tasks conntected to EUSAIR and its communication, such as developing EUSAIR key messages and writing press releases.

The official programme of the EUSAIR Communication Academy  was combined with a rich informal programme aiming to foster an environment for experience sharing among diverse participants.

As  journalists, they  have the message that it was very important for their  job. As Slobodan and Antoaneta said: This  professional education and training for journalists was one of the most valuable assets of media environment, recommended to  all National  Associations in this Adriatic Jonian region to  make  a partnership with home representatives of  Eusair projects  for  the next educations.